Which country builds best cars, Germany or Japan (Mercedes vs Lexus) Assignment

Which country builds best cars, Germany or Japan (Mercedes vs Lexus) - Assignment Example On the other hand Japanese made Lexus has comparatively lesser models in the market (Dawson, 2011). For a better comparison we can select the two top selling Luxury models of both cars, S class Mercedes versus LS class Lexus. The choice of best build cars can be done by setting specific criteria. Customer who wants to make a decision before buying any of these two cars will consider all of the below mentioned aspects. 1. Reliability: In earlier models, Mercedes had some issues in electrical wiring, suspension and brakes but after their out-sourcing, these issues have been resolved. Speaking of today, Mercedes is no doubt a reliable car. Japanese Lexus on the other hand is not equally known for its reliability. 2. Safety: German cars are no doubt much safer then Japanese as proved by crash tests carried out on these cars. 3. Quality: Mercedes and Lexus both are comparable in terms of quality but still Mercedes has an edge over Lexus. 4. Prestige: Mercedes has its origin back in year 1 885 and is the oldest automotive brand still in demand. Over the years, Mercedes has set a bench mark for other companies and a lot of customers are willing to pay extra bucks for its prestige and brand name, while Lexus firstly introduced in 1989 is also making its way to set a better standard for their company. 5. Style: Mercedes Benz has always been famous for its stylish design. Lexus however is not very famous for this, they have few exceptional models but there are many cars which are not very famous because of their outer look. 6. Paint quality: Mercedes and Lexus fall in same category in terms of good paint quality. 7. Performance: Mercedes gives a better performance; it has a upper hand in dealing high speed controls while Lexus falls a little behind at high speed. 8. Technology: Germans pay too much focus on technology, they launch a car with special features one year and the next year same features happen to hit the market by Japanese in their new edition. That is how Jap anese keep their prices cheaper; they don’t have to spend extra on research and development. German cars are very well engineered. 9. Fuel economy: In Japan Gas prices are high, that is why they focus on fuel economy while making a car and Lexus is more fuel efficient then a Mercedes Benz. Mercedes S class proves to be heavy on fuel efficiency. 10. Interior design: Although Lexus offers a very nice interior but since it is affiliated with Toyota, much of it resembles like a Toyota. Mercedes however has a very genuine appealing Interior. It depends on personal taste but Mercedes ranks higher in interior. 11. Spare parts: If a Mercedes car breaks down then one has to pay a lot to get it fixed again in terms of expensive spare parts and labor cost but a Lexus offers much cheaper spare parts and maintenance. 12. Price: Lexus LS is way cheaper then S class Mercedes. If a customers wants features like leathered seats, universal remote transmitter, heated seats then he has to pay ex tra for a Mercedes Benz but these features come as standard in a Lexus series. In view of above mentioned criteria Mercedes leads in most of the aspects while Lexus proves to be more economical. According to Galanes and Adams â€Å"question of policy†, recommendations that can be given to Lexus for improving its market value include i) more focus on innovation and genuine designs ii) focus on safety features iii) focus on technology . Which country builds best cars, Germany or Japan? In this era of global market competitions, it becomes very difficult to make a decision about choosing a brand best suitable for you. Automobile industry over the past few years has grown tremendously but there are still some leading companies who have managed to establish their repute. Mercedes is one of those

Speaker presentation response paper Essay Example | Topics and Well Written Essays - 750 words - 1

Speaker presentation response paper - Essay Example It is a common behavior for people to follow their favorite teams through the help of social media services. I am sure that the speaker has clearly understood the need if modern ways to reach out to the consumers. I believe this is a very modern way of selling tickets because earlier consumers would give consideration to pay for the movies instead of going to the Friday basketball matches. Now with the help of social media networks including twitter, Facebook, Instagram, it is rather easier for the sellers to increase the interest of people in games. It is where the selling can also be done as modern ways of marketing has helped ways to complete sells in one go. The speaker has also discussed perceived values which have been made as the focus of selling tickets. It notes that the speaker stresses on the entertainment that a family can get by going at a basketball or football match. This has been compared with films where a family is bound to just stay silent and watch the film. Also, children under 18 years of age may not be entertained at the cinema. The speaker has highlighted these cons in order to enhance the perceived value of sports match. I also believe that this way of enhancing the perceived value is not incorrect. ... The speaker states that it is very important to tell the consumers about the added service that they would get along with their buy. Speaker in his case states that car parking is near to the matches allowing the consumers to have ease of entering and leaving on time. Considering myself as a person who is more likely to buy the tickets to matches, I would surely be interested to know if I have good access to car parking. I will also look upon the people who I could take with myself to the match. All these points are sure to affect positively any consumer. Thus, marketing of something which might not be one’s interest is possible by looking at the elements of consumer behavior closely and correctly. The presentation has weaved out a number of very important elements of consumer behavior which has made me interested in the products which are not bought easily. It is easier to understand that with the help of these minor elements, consumer’s can be affected by large. Also, the usage of social media as a way to reach out to the consumer is the prominent way of undertaking marketing because users of these sites at least connect or login 5 times minimum in a day (Lefebvre). This frequency is more likely to increase with the passage of time. Considering the researches and investigations that have been undertaken so far also confirm this practice. In fact it is recommended to these people to take a step forward to bring innovation in marketing through newer and exciting modern ways of changing consumer perception about the product. Marketing and advertising have also stressed on the significance of consumer behavior and perceived value that should be underlined with the product because this can bring wild increase in the sales