Healthy Eating Essay Example | Topics and Well Written Essays - 1500 words

Healthy Eating - Essay Example As the problem starts at young age it is best to overcome it at that time. The main motivators for obesity in children include junk foods, video games and television; as children's are mostly targets in the media for these advertisements. Parent's role also plays an important part; they are the ones to encourage their children for sports and exercises, and replace the junks with fruits and vegetables. Eating healthy food full of nutrition and vitamins is important in order to stay healthy, but if the problem increases it is best to consult a doctor, dietitian or a nutritionist. Due to the sudden increase in which America's children are becoming obese, it has been stated that "the current generation of American youth might live less healthy and possibly even have shorter lives than their parents (Bernstein)" if nothing is done about the deteriorating health of children. Obesity is one of the leading causes of health problems, which stays present as a person gets older. Obesity used to be an issue in adults, but today, obesity is something that often starts when a person is in their childhood, and their health worsens the older they get. "America must be getting thinner, right Mc Donald's has stopped super-sizing. Coke has launched its 'half the sugar, half the carbs' C2 cola and it seems like every week a new diet book hits the shelves and the best seller list (Dan Crane, 2009). In April 2005 the sesame street recognized the growing crises of childhood obesity in United States and introduced 'healthy habits for life' a segment in their episodes that featured tips on healthy eating and exercise. Health problems that are associated with obesity include diabetes, heart failure, and various kinds of cancer; unfortunately, many of these can lead to an early death. As aforementioned, the media has played a large role in encouraging obesity; due to the in crease in how many children are obese, the media has since turned around, discouraging the gorging of junk food products, urging children to eat better and to spend more time participating in physical activity. Being aware of obesity problems, a partnership was formed in 2005 by the American Heart association by the name of Alliance for a Healthier Generation with the help of U.S president Bill Clinton and the Nickelodeons. The purpose of this alliance was to protect the life threatening consequences of unhealthy lifestyle habits. They reached kids through vigorous public awareness campaigns. Speaking of his media company's role in the partnership, Nickelodeon Network resident Herb Scannell said, "We want kids to become personally invested in living strong, healthy lives. And if we do our jobs right, kids will believe that being healthy is cool". (2005) furthermore television networks designed mainly for children, such as Nickelodeon and the Disney Channel, have taken it upon themse lves to encourage children to live healthier; there are even a few times a year that the networks shut themselves down for a few hours so that children do not feel as obliged to sit around and watch television, but are encouraged to go outside and

The Past and Future of Energy Usage Essay Example | Topics and Well Written Essays - 1500 words

The Past and Future of Energy Usage - Essay Example Two works that have recently been published that attempt to replace this rhetorical sideshow with legitimate information is Vaclav Smil's Energy at the Crossroads and Alfred Crosby's Children of the Sun. Crosby's work offers a natural history of energy consumption from the development of fire and cooking all the way to third millennial technological possibilities such as the holy grail of nuclear fusion. Smil's presents a more detailed analysis of the economic and energy situation of the past century focusing specifically on the statistical utilization of hydrocarbon technologies in various countries. Their respective accounts and arguments give a good overall picture of the natural evolutionary, economic and environmental impact of the past, present and long-term future of energy. The primary thrust of Crosby's argument is that the story of technology in tandem with humanity has always been about finding novel ways of exploiting the same source of energy: the Sun. As humanity has expanded and become more socially and culturally sophisticated technology has responded by finding consistently more efficient ways to harness the sun's powers, indirectly through wood and biomass and in more recent times, directly through wind and solar power utilization. However, unlike other analyses Crosby places humanity within nature versus against nature, and thus his work is a "natural history" of energy consumption rather than a litany of environmental offenses we have committed against nature. Of course, Crosby is sympathetic to the Malthusian end game at stake. He reveals through historical examples that every crossroads or crisis point, humanity has found a way to transform technologically the way in which we utilize energy to avoid the collapse of civilization. One speci fic example of this was the dependence on whale oil in the 18th century. "Humanity's yearnings for the convenience of light at night, though implemented through a primitive technology, were endangering a whole species of Cetacea."1 The two options to resolving this yearning included conservation, unthinkable by all except for the most progressive of individuals, or finding a substitute, which turned out to be kerosene and "the history of human exploitation of sun energy took another violent turn."2 The situation is much the same, today's whale oil is petroleum, with two "minor" complications here in the 21st century 1) the global political and economic dynamic have interposed agendas on technological transformation, and 2) hesitancy in adopting conservationist practices has placed a significant stress on the planets resources locally and globally. The question of Oil is more than just a question of natural history; it has become the bellwether issue of our time. Many would assert that the current situation in the Middle East is directly related to this question, and the political catchphrase of the decade has been "reducing our dependence on foreign oil." Smil's statistical analysis of oil usage is thorough and he means to tackle the popular debate regarding the "Peak Oil" theory. Peak Oil offers that at some point in the near past or near future3 maximum oil production will be reached followed by terminal decline. The consequences of failing to find a viable alternative energy form or

The Beat Within vs. Mother Jones Essay Example | Topics and Well Written Essays - 1750 words

The Beat Within vs. Mother Jones - Essay Example The Beat Within is a San Francisco literary magazine that started in 1996 and is published by San Francisco’s Pacific News Service. It comes out weekly and includes essays, poems and art done by young people in prison (Sanders 2004). The staff who act as their support group, and who give them workshops, collect writings and artwork from regional areas including halls in Northern California, Arizona, New York, British Columbia and Virginia and publish them. Readership of The Beat Within is primarily composed of the kids who produce them, and each issue would carry a page called â€Å"The Beat Without,† featuring an essay of a former juvenile hall detainee (Martin 2005). The Beat Within started as a four-page newsletter when a mentor named Tupac died and the impact was so great, the children needed something to express their feelings on. The story goes - â€Å"The 1996 death of Tupac Shakur, an iconic rapper and the militant son of a Black Panther, who himself had been in prison, changed everything. His students mourned his death in such a powerful way that Inocencio [co-founder of Beat] felt their work needed to be shared. ‘I had to put it out there,’ he said. ‘It was urgent.’ Just like that, one man's death initiated a lifeline for others. The premiere of the Beat Within was a thin but powerful eulogy for Tupac.†(Sanders 2004). Now, the magazine runs more than a hundred pages to each issue and circulation has expanded to include interest groups especially those on welfare. Autobiographical in nature, the writings and artwork are believed to give the inmates something to start with (Ibid).

Describe in detail one developmental and one degenerative method of Essay

Describe in detail one developmental and one degenerative method of age determination in human skeletal remains. Then Describe i - Essay Example For example, some methods are more relevant to males and some to females. Actually, fforensic biology deals with various methods and techniques used for identification of age and sex of the skeletal remains. On the basis of the modern researches and studies it is evident that currently modern scientists are implementing the most accurate and efficient research methods in their studies. A field of forensic biology is not an exception and both degenerative and developmental methods, as well as their relevant application are considered further on. Part A Developmental method For example, such conditions as arthritis and osteoporosis can be prevalent in old age. Therefore, this type of conditions signifies old age of the remains of the skeleton. The age at death of a skeleton is the key feature in analysis of demographic characteristics of the skeleton. Age of dead individuals can be a key to their life, physical features, health, culture etc. Methods for age determination can depend on environment or a specific region. Widely-known methods, such as those used by Buikstra and Ubelaker’s and other researchers and scientists (1994) are focused on fusion of bone, which is a very important indicator. UK scientists and researchers underline the importance of dentition. Whereas Van der Merwe, Morris, Steyn, Maat underline that a special attention should be paid for fusion and degenerative features. These researchers pay their attention to the efficient and accurate practices and methods of age determination. Researchers and scientists are mainly dependent on microscopic determination of age. Age category determination depends on a certain community and its traditions of age determination. Scheuer and Black (2000) or Brickley and McKinley (2004) and many other modern researchers and scientists were focused on a detailed consideration about developmental osteology which is a very important resource for working and cooperation with infants or juveniles and their skel eton remains. Each skeletal element develops in accordance with its own scenario and each age stage. There are the following appropriate features and characteristics, which can be mentioned: â€Å"The complete fusion of all long-bone epiphyses, the eruption of the third molars, and fusion of the spheno-occipital synchondrosis (basilar suture) are all used as markers of adulthood† (Righter, 2002, p. 43). Developmental characteristics and methods are confirmed, because genetics and evolution can be identified in the process of developmental methods implementation. Bones, teeth and other features, which are appropriate for this method, are less sensitive to the environment. Age can be also determined in accordance with the following methods and techniques implemented: â€Å"For example, union of the mandible at the mandibular symphysis occurs between six and nine months, while development of the tympanic ring and its eventual fusion with the temporal bone, closure of the fontan elles, and fusion of the metopic suture all normally occur around two to three years of age† (Van der Merwe, Morris, Steyn, Maat). Therefore, developmental methods are mainly reliable on skeletal parts, which are less sensitive to the environment and many other external factors. Degenerative method From 20s the age of skeleton remains has been identified basing on the degenerative method. There were some changes in the

The Beat Within vs. Mother Jones Essay Example | Topics and Well Written Essays - 1750 words

The Beat Within vs. Mother Jones - Essay Example The Beat Within is a San Francisco literary magazine that started in 1996 and is published by San Francisco’s Pacific News Service. It comes out weekly and includes essays, poems and art done by young people in prison (Sanders 2004). The staff who act as their support group, and who give them workshops, collect writings and artwork from regional areas including halls in Northern California, Arizona, New York, British Columbia and Virginia and publish them. Readership of The Beat Within is primarily composed of the kids who produce them, and each issue would carry a page called â€Å"The Beat Without,† featuring an essay of a former juvenile hall detainee (Martin 2005). The Beat Within started as a four-page newsletter when a mentor named Tupac died and the impact was so great, the children needed something to express their feelings on. The story goes - â€Å"The 1996 death of Tupac Shakur, an iconic rapper and the militant son of a Black Panther, who himself had been in prison, changed everything. His students mourned his death in such a powerful way that Inocencio [co-founder of Beat] felt their work needed to be shared. ‘I had to put it out there,’ he said. ‘It was urgent.’ Just like that, one man's death initiated a lifeline for others. The premiere of the Beat Within was a thin but powerful eulogy for Tupac.†(Sanders 2004). Now, the magazine runs more than a hundred pages to each issue and circulation has expanded to include interest groups especially those on welfare. Autobiographical in nature, the writings and artwork are believed to give the inmates something to start with (Ibid).

The Evolution Of Macroeconomics in the UK Essay

The Evolution Of Macroeconomics in the UK - Essay Example According to Keynes the demand for the goods in the long run could be altered by the governments. The monetarists however argued otherwise. They criticized the long run and the short run objectives of the Keynesian model because they argued that problems like the inflationary expectations could result. According to the monetarists the Keynesian model was based on a lot of assumptions. They also argues over the rules and the discretion stating that the governments and the banks could make rules but in order to achieve the long run objectives the implementation was compulsory. This discretion was not that likely practically. They argued that discretion was necessary instead of the rules. Say’s law states that ‘the creation of one product immediately opens a vent for other products’. By this, Say wants to imply that the supply makes the demand for itself. This means that he argues that excess supply would result the demand to increase too so that the demand is ‘created’ for the supply. Keynes on the other hand believed that demand did not change all of a sudden. Rather it had to be managed by some practices. He criticized the law stating that the UK economy had been demand deficient during the war. Keynes also stated that if Say’s Law was to be true, then during the war the demand should have been created for the excess supply. On the contrary, what really had happened was that the demand had been deficient during the war. In the circular flow model, if the business sector does not produce anything, then the households do not earn any income. This is where Say’s law is reflected in the model. Keynes critique to this notion was that although the revenue earned by the production in the firms does end up as income for the households, this may not happen instantaneously. Households are likely to spend as much income as they have. In the 1940s the main change that had occurred in Britain was the switch to a market economy. The economy

Current Strategic Objectives And Aims Of Tesco Commerce Essay

Current Strategic Objectives And Aims Of Tesco Commerce Essay To provide all our customer with excellent value and choose- Benefit of e-purchasing is let the customers can shift through a great amount of produces information very quickly, and evaluate between different offers before they make the choice. Particularly on Tesco website, the produces with detail explanation plus picture, and almost all the produces can buy on the internet as in store. That can give as much as information out before customers makes the selection. And, because of less costs on e-selling, the customers can get improved price of the produce. winning at selling non-food products (books, DVDs, CDs) Book and music are perfect for home shopping, because customers can read a little reassess, see the cover, the price then make a option. Tesco also try to e-selling the download music. And about the Tesco services, like insurances and broadband, there is improvement to have a website which can show the state of the services and can register online. This will gain more customers and lead successful selling of books ,DVDs ,cds etc. Non-food producers and services. Consumers standard of living change, meet their need by supply new product and services nowadays, living styles have changed, e-shopping attracting a part of our lives. Many consumers like better to do e-shopping at home rather than really go shopping. To respond this big change, Tesco have own website to doing e-selling. Also Tesco have selling new merchandise and services to join selling. For example Tesco have broadband services and they sell computer and internet goods on line or in store. http://www.oppapers.com/essays/Tescos-Aims Objective /173539?topic 1.2 evaluation of the component parts of a strategic plan of Tesco The main components parts of a strategic plan can be described as Mission Objectives Situation analysis Strategy making Implementation Control http://www.netmba.com/strategy/process/ Mission Mission statement shows the companys main priorities. Tescos mission statement Is to retain loyal customers, this depicts the world that Tesco hope to make sure that the clients they have come back to them and dont go to their competitors. The reason that Tesco has a mission statement is so that their shareholders and clients know where the Business is going. (Spulber, 2007) For Tesco to gain this they must set themselves Objectives. Tesco objectives are to keep their customers happy this is because if they do this then this Will mean that the customers of Tesco will be happy at Tesco so will stay with them and not go to the competitors of Tesco therefore Tesco is retaining loyalty from its customers. For Tesco to achieve its aims it must set itself small objectives. (Simms, 2007) Objective Tesco aim is to retain loyal customers to do this Tesco has to set themselves objectives these are small targets that help Tesco to achieve their big aim. Tescos objectives are to keep clients happy, to gain big profit margins, to motivate employees, expand abroad, and sustain financial issues to be friendly towards the environment http://coursework-writing.co.uk/data/6.en/39/business_coursework_1.pdf Situation analysis Once an organisation determined its objectives it begins its strategic plan to achieve those objectives and so do Tesco which is very clear in its objectives and take an extra care to make these objectives achievable and for this purpose the main thing is the environmental scan of the organization whether it is internal or external and Tesco is very well awarded .there are two aspects of the external environment one is the macro and the second is micro anaylysis.macro analysis is the pest analysis of the company which tell us what is going on externally outside through the organisation which includes politically,economically,technologically and socially while in micro analysis we have frame work of porters five forces which tell us internal position of the organisation such as key staff, company culture, operational capcity,brand capacity ,financial resources, exclusive contracts etc.by doing situational analysis we gather information is not very helpful most of the times to make str ategy plan but we categorise it as into two factors one is the internal which we take as the Tesco strength and weakness and the other is the external which we take as threats and weakness and hence we have able to manage the information to formulate it into strategy and such analysis is often referred as the swot analysis of the organisation. (http://www.netmba.com/strategy/process/ ) Strategy making of Tesco Tesco have continued to make strong progress with all four parts of their strategy a strong UK core business, non-food, retailing services and worldwide by keeping our centre on trying to recover what we do for customers the four main and important parts of Tesco strategy making are mentioned below. make their shopping journey as easy as possible continuously looking for to reduce our prices to help them spend less contributing the expediency of either big or small stores introducing simplicity and value to complex markets http://www.bized.co.uk/educators/16-19/business/strategy/activity/strategic1.htm Implementation process of strategy of Tesco To make any strategy into effectiveness and to be more fruitful implementation is a vital ingredient and without effective implementation process no strategy could be successful and fruitful. So Tesco know this fact and keep it mind whenever its time to implement or introduce new strategy and the four key points to keep in mind during the implementation process are described below advertising of products Procurement manufacture Human resource Information technology The whole process of implementation requires resources and putting all things into important organisational change. Control Tesco Accepting that danger is an intrinsic part of doing business, our risk management systems are planned both to support entrepreneurial spirit and also provide guarantee that risk is fully understood and managed. The Board has overall liability for risk management and internal control within the situation of achieving the Groups objectives. Executive management is accountable for implementing and maintaining the essential control systems. The job of Internal Audit is to check the overall internal control systems and report on their usefulness to Executive management, as well as to the Audit Committee, in order to ease its review of the systems. (http://www.tescoplc.com/plc/ir/corpgorv/riskmanagement/ ) 1.3 The factors affecting the strategic plan of Tesco There are lot of factors which effect the strategic planning and they can be internal or external but their influence is so great which cannot be ignored such as competitors, social or economic ,or some internal factors etc. I would like to discuss few in order to give general idea to demonstrate how the influence the strategies of Tesco. Competitors To use this structure on Tesco shows that the corporation in order to be flourishing has to support its business plan on these capabilities. Capabilities result from Tescos capacity to unite and use these resources in exclusively diverse ways. In the external surroundings, the strength of rivalry is not completely under the retailers control, however, to compete efficiently Tesco have to recognize its hub competences and use them for organisation benefit. Social and economic elements Prevailing patterns show that British clients have stirred towards one-stop and mass shopping, which is due to a diversity of communal changes. Tesco have, therefore, amplified the amount of non-food items obtainable for sale. The type of merchandise and services demand by clients is a role of their social training and their resulting attitudes and philosophy. clients are becoming more and more awake of health issues, and their attitudes towards food are continuously changing. One example of Tesco adapting its creation mix is to hold an improved require for organic products. The corporation was also the first to allow clients to pay in cheques and cash at the checkout. Technological Technology is a main macro-environmental changeable which has impacted the growth of many of the Tesco goods. The new technologies profit both clients and the corporation: client contentment rise because commodities are readily available, services can become more personalised and shopping more suitable. The start of the competent Consumer Response (ECR) idea provided the shift that is now evident in the management of food supply chains (Datamonitor Report, 2003. (Desjardins D. (2005) Tesco strategies turn up competitive heat in UK, DSN Retailing Today, 2/28/2005, Vol. 44 Issue 4, pp.4-6;) These above are few elements which can influence the policy making plan and we could discuss more under pestle analysis of Tesco and through other strategies to ellaborate further. 2.1 Tesco strategic analysis tools to audit progress towards strategic aims and objectives To identify the various tools to audit towards the strategic aims and objectives of Tesco i would like to do swot analysis of Tesco to make it understand it more in depth. in the Great Britan this year. Tesco has progressed its non-food department to the level that its Revenues now total 23% of total group profit. Tescos global business section is increasing more and more, and is speculated to contribute almost quarter of group income over the next five years. If geological enlargement continues to grow, this will make sure Tescos continues local strength.Insurance In fiscal 2003 Tesco Personal Finance mounted the milestone of one million vehicle insurance policies, making it the most rising motor insurance supplier ever. The groups instant travel insurance allows Club card holders to buy their holiday insurance expediently at the checkout. Pet insurance now has over 330,000 cats and dogs covered, while the life insurance policy followed on from the achievement of last year, when it was selected The Most spirited Life Insurance Provider in the Money Facts Awards 2003. Swot analysis The main elements of swot analysis of Tesco are given below which can be further discussed in details but i would like to just highlight them for understanding. Strengths Weaknesses growing market share Insurance Tesco online Brand value UK market leadership reinforced Reliance upon the UK market Debt reduction Signs point to serial acquisitions Opportunities Threats Non-food retail Health and beauty Further international growth UK structural change could spark a price war Overseas returns could fall Wal-Mart/Asda challenge International expansion Tescos global business section is rising progressively, and is predicted to add nearly a quarter of group income over the next five years. If ecological spread continues to grow, this will ensure Tescos continued local strength. Assurance. http://people.exeter.ac.uk/wl203/BEAM011/Materials/Lecture%204/TESCO%20Company%20Profile 2.2 The expectations of major stakeholders and their influence upon the organisational strategy of Tesco We are dedicated to having a constructive conversation with stakeholders to make sure we understand what is significant to them and let ourselves the opportunity to show our position. Appointment helps us recognize new hazards and opportunities to make sure that our long-term policy is sustainable. In some cases we find that working with stakeholders in joint venture can help bring shared objectives. We might not be able to convince all stakeholder apprehensions all the time but through assurance we can do our best to poise hostile demands. We know that customers require to be able to belief our trade and they will only hope us if they consider that we are connecting on a appropriate foundation with our stakeholders. Our programme of contribution with stakeholders including customers, staff, supplier, investors, administration, regulator, non-governmental organisations and others. An investor Relations report is formed for the Board frequently. This report summarises reaction from shareholders mostly in terms of our management and policy, and ensures the Board has a impartial perspective on the views of our major shareholders. It is normal that institutional shareholders may be in more standard contact with the Group than previous shareholders, but care is exercised to guarantee that any price-sensitive information is free to all shareholders, institutional and private, at the same time in accord with suitable official and authoritarian requirements. All main presentations to institutional shareholders are made available to private shareholders through this website. (http://www.tescoplc.com/plc/ir/corpgorv/relations/ ) 2.3 structured evaluation of Tesco strategic position To understand the structured evaluation of Tesco strategic position we have to do pestle analysis of Tesco. Pestle analysis of Tesco PESTLE mean for Political, Economic, Sociological, Technological, Legal and ecological elements.   example of each are: Political tax policies, employment boundaries, tariffs Economic financial growth, interest rates, price increases Sociological society, physical condition awareness, age distribution Technological environmental aspects, investigate and development, rate of technical change Legal physical condition and safety laws, customer laws and rules  Ã‚   Environmental recycling policies, contamination Whilst one of TESCOs competitive advantages at current relates to their irresistible physical attendance, there are concern about TESCO pouring out the huge effort from other seller.   There are policies as well as laws and system leading monopolies and rivalry which would be recognized though a PESTLE study.   This is potentially one of the major issues that TESCOs are faced with.   defending customers and guarantee that entrepreneurs have the vision to resist in the market financial system are important within customer law.   Due to the present state of the financial system, many little businesses are weakening and many incompetent to enter the market.   A PESTLE investigation helps to measure where place prudent there is a need for growth.   The circumstances is in no way being assisted by the ever growing TESCOs chains of store.   Under EU law, there is hypothesis that an establishment with a large market share is chief.   The concerns with this are that dominance of supplies and services will slip and there is a risk of paying higher prices.   TESCO to date has not been assessed as posturing a risk of growth but should bear this in mind.   This is the reason why regular or incessant scans making use of the PESTLE examination will lead to continual assessments which can guarantee that TESCOs supremacy is not in any way scheming. In totalling, planning consent is an issue that TESCO critically need to be aware of due to their continued growth.   Planning acquiescence is heavily synchronized in the UK.   A systematic PESTLE analysis would help to recognize the appropriate laws on planning agreement and whether any confrontation to planning was on lawful basis or purely local peoples disagree.   The PESTLE study would therefore originally measure the potential achievement of a store in a new area. With the financial system being as it is at current, TESCO are providential that they have not been as badly pretentious as some retailer by the slump.   TESCO have labelled themselves as selling to everyone and therefore offer a range of goods and services from Value to premium prices thus tempting to all segments of the marketplace. The Sociological feature of the PESTLE analysis involves consideration such as the boost in migration of Eastern Europeans or raise in young professionals.   obviously there is therefore a demand for new goods for example; the career minded expert who is a single person.   This has seen a mount in the meals for one or fast microwaveable meals to make cooking rapid and easy for those always on the go. Technological factors which have possibly had the most contact on TESCO has been the expansion in the use of the internet.   They have capitalised on the use of online shopping and afford a delivery service through their website at www.tesco.com. A PESTLE analysis is therefore very important to the expansion and the achievement of TESCOs in adding to the day to day running of each store in line with strategic decisions.   Without knowing what external factors weight the organisation, it is hard to administer the business in an efficient way. http://www.modelanswer.co.uk/business/help/pestle/tescos.php 3.1 alternative strategic options to meet strategic aims and objectives of Tesco The strategic aims and objectives of Tesco we should consider: Provision of service how do they aim to provide client fulfilment? Is it to do with quality guarantee? Provision at or above cost? The provision of goods/services? Breaking-even. turnover maximisation how does each retail business try to accomplish this? Do they aim to cut costs, use reserved profits, maximise prices etc? expansion do they aim to increase their marketplace share? Enter new markets? expand? Increase the size of the business by expansion or through joining or takeover? Business ethics there are a number of examples where businesses have been accused of miss using their workers at home and/or abroad. For example, Primark, Tesco and Asda received some bad publicity with regard to those working in the fabric industry in suppliers nations in 2006; Dell Computers faced similar blames in Brazil. Think about the morals in relation to suppliers do they use Fair Trade suppliers, for example? You might consider health and safety and the security of employees and clients. industry ethics might also relate to the dependability of products and services, the protection of premises and any legal duties. http://www.bized.co.uk/educators/16-19/business/strategy/activity/principles1.htm 3.2 The strategic option that meets the revised strategic position of Tesco The Tesco plan up to this time was encapsulated by the title of Cohens autobiography, Pile it high and sell it cheap, but the rising wealth of clients and the changing requirements meant that Tesco changed its approach and moved into opening out of town stores with more striking interiors. Such renovation was also carried out in the active stores and with the start of selling petrol at some of its stores it broke the  £1 billion revenue level in 1979. The 1980s saw a continuation in the enlargement of new stores and also the development of new initiatives. In 1985, Tesco announced its Healthy Eating options with nutritional information and advice on some of its own labelled foods. By the 1990s, the move to go past the other major supermarkets was well under way. The stress was on finding new ways of pleasing shopper needs and building customer loyalty. A variety of new services and amenities were introduced, including Tesco Metro, a store idea aimed at the high street buyer but offering the benefits of a large supermarket. In some respects, this was Tesco returning to the high street after selling off many stores in the 1960s and 70s in the move to join the out-of-town shopping trend. Conclusion In this assignment i have tried to discuss tesco direction as an organisation in strategy making and what tools and strategies it uses to make its plans and how are the plans being implemented and who are the responsible people behind those plans to make them successful and fruitful for the organisation and it also give me understanding how to set the organisation direction and what are the key factors to keep in mind to make successful strategies for the organisation.